This list of links is presented in the sequence they appear in the books. Page numbers might not coincide with the format of your book, so are omitted to avoid confusion. Please bookmark this page for easy reference.
Book #2: Accidental SEO Manager
Note: These links are for readers of the first and second editions. This book is now #2 in the series and no longer contains any links.
Chapter 1 – So, What Is SEO?
- https://developers.google.com/search/docs
- https://www.bing.com/webmasters/help/help-center-661b2d18
- https://webmaster.yandex.com/
- https://blog.google/products/search/how-ai-powers-great-search-results/
- https://research.google/blog/machine-learning-for-computer-architecture/
- https://twitter.com/dannysullivan/status/1044276380098158593
- https://research.google/blog/open-sourcing-bert-state-of-the-art-pre-training-for-natural-language-processing/
- https://blog.google/products/search/how-ai-making-information-more-useful/
- https://developers.google.com/search/blog/2022/08/helpful-content-update
- https://developers.google.com/search/docs/appearance/ranking-systems-guide#helpful-content
- https://www.seroundtable.com/google-eat-every-single-query-34440.html
Chapter 2 – SEO Essentials
- https://support.google.com/webmasters/answer/9133276
- https://www.google.com/search/howsearchworks/
- https://support.google.com/knowledgepanel/answer/9163198?hl=en
- https://blog.google/products/search/introducing-knowledge-graph-things-not/
- https://research.google/pubs/the-anatomy-of-a-large-scale-hypertextual-web-search-engine/
- https://www.ibm.com/demos/live/natural-language-understanding/self-service/home
- https://support.google.com/business/answer/7091
- https://support.google.com/merchants/answer/14620705
Chapter 3 – Types of SEO Expertise
- https://web.archive.org/web/20211221160423/https://www.seobythesea.com/2021/12/what-are-lsi-keywords/
- https://developers.google.com/search/docs/crawling-indexing/links-crawlable
- https://publishercenter.google.com
- https://developers.google.com/search/docs/appearance/flexible-sampling
- https://blogs.bing.com/webmaster/may-2022/SEO-best-practice-for-subscription-based-and-paywall-content
- https://ahrefs.com/blog/types-of-seo/
Chapter 4 – Search Console and Webmaster Tools
- https://www.bing.com/webmasters
- https://search.google.com/search-console/
- https://ziyuan.baidu.com/
- https://searchadvisor.naver.com/console/board
- https://webmaster.yandex.com/
- https://support.google.com/webmasters/answer/9049606
- https://support.google.com/webmasters/answer/2648487?hl=en
- https://search.google.com/search-console/disavow-links
Chapter 5 – Managing Keywords
- https://www.searchenginejournal.com/how-plural-keywords-impact-search-intent-for-ecommerce/493826/
- https://trends.google.com/trends/
- https://answerthepublic.com/
- https://alsoasked.com/
Chapter 6 – Managing Content
- https://www.copyright.gov/dmca/
- https://support.google.com/legal/answer/3110420
- https://support.google.com/youtube/answer/2807684
- https://www.bing.com/webmaster/contentremovalform/showcontentremovalform
- https://lumendatabase.org/notices/27417674
- https://developers.google.com/search/docs/appearance/title-link
- https://support.google.com/podcast-publishers/answer/10315648
- https://developers.google.com/search/blog/2024/10/sitelinks-search-box
- https://developers.google.com/search/docs/appearance/structured-data
- https://cloud.google.com/vision
Chapter 7 – Managing Links
- https://developers.google.com/search/docs/essentials/spam-policies#link-spam
- https://twitter.com/JohnMu/status/1573972669778825216
- https://www.joeyoungblood.com/link-building/beware-of-this-domain-authority-link-building-scam/
- https://www.helpareporter.com/
- https://www.qwoted.com/
- https://fairuse.stanford.edu/overview/website-permissions/linking/
- https://twitter.com/searchliaison/status/1724191157029413306
Chapter 8 – Managing Rankings
- https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history
- https://support.google.com/websearch/answer/179386
- https://support.google.com/business/answer/2911778
- https://www.bingplaces.com/
- https://support.google.com/business/contact/gmb_3p_complaints
- https://support.google.com/business/answer/9157481
- https://businessconnect.apple.com/
- https://duckduckgo.com/
Chapter 9 – Managing Your Online Reputation
- https://www.google.com/alerts
- https://www.archive.org/
- https://www.ipaustralia.gov.au/trade-marks/what-are-trade-marks
- https://www.gov.uk/guidance/keeping-your-domain-name-secure
- https://www.stopfakes.gov/article?id=Protecting-Trademarks-in-Domain-Names-Rights-Protection-Mechanisms-RPMs-for-Small-Business
Chapter 10 – Managing an In-House SEO Team
- https://www.link-assistant.com/seo-spyglass/free-backlink-checker-tool.html
- https://search.google.com/structured-data/testing-tool
Chapter 13 – Structuring The SEO Strategy Process
- https://www.scrum.org/
- https://en.wikipedia.org/wiki/OKR
- https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/kpis-essential-framework/
- https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/
Chapter 14 – Summary
- https://www.managingseobooks.com
- https://sparklp.co/6e0cd494 (SEOFOMO newsletter)
Additional Resources
- https://www.webmasterworld.com
- https://www.reddit.com/r/SEO/
- https://learningseo.io/
- https://saijogeorge.com/best-marketing-tools/
- https://www.gsqi.com/marketing-blog/
- https://www.advicelocal.com/
- https://pagespeed.web.dev/
- https://validator.w3.org/
- https://web.dev/articles/vitals
- https://make.wordpress.org/accessibility/handbook/
- https://developers.google.com/search/docs/appearance/ranking-systems-guide
- https://developers.google.com/search/blog/2019/09/evolving-nofollow-new-ways-to-identify
- https://en.wikipedia.org/wiki/JavaScript
- https://en.wikipedia.org/wiki/Author-level_metrics
- https://assistant.google.com/
- https://creators.google/en-us/content-creation-products/own-your-content/web-stories/
- https://developers.google.com/search/docs/appearance/enable-web-stories
- https://developer.apple.com/documentation/xcode/allowing-apps-and-websites-to-link-to-your-content